Conclusion Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise. The following methods are used for conducting exploratory research Survey of concerning literature Analysis of insights stimulating Definition of Descriptive Research By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group.
It is used in the situation when you must define the problem correctly, identify alternative courses of actions, develop a hypothesis, Conclusive research design additional insights before the development of an approach, set priorities for further examination.
The exploratory research design is suitable for studies which are flexible enough to provide an opportunity for considering all the aspects of the problem. Research conducted for formulating a problem for more clear investigation is called exploratory research.
The descriptive research aims at obtaining complete and accurate information for the study, the method adopted must be carefully planned.
The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem.
Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: How does he want to measure?
He should clearly define the population under study. However, it is structured in the case of descriptive research. No pre-planned design for analysis. As opposed to descriptive research where probability random sampling design is used.
Pre-planned design for analysis. Such study minimises bias and maximises reliability. On the contrary, in descriptive research, the overall design should be rigid which protects against bias and also maximise reliability.
Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. The research process is unstructured in exploratory research. Unlike, descriptive research that has the pre-planned design for analysis.
At this point, the required information is loosely defined, and the research process is flexible and unstructured. Research that explore and explains an individual, group or a situation, is called descriptive research.
When it comes to statistical design, exploratory research has no pre-planned design for analysis. Definition of Exploratory Research As the name implies, the primary objective of exploratory research is to explore a problem to provide insights into and comprehension for more precise investigation.
It focuses on the discovery of ideas and thoughts. It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc.
Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results.
The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions. It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc.
The researcher should precisely define what he wants to measure?The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher.
Descriptive research on the other hand, aims at describing something, mainly functions and characteristics. Marketing Research Dr. Paurav Shukla 1 1 When you can measure what you are speaking Lord Kelvin Conclusive Research Dr.
Paurav Shukla 3 Session Objectives §Survey Methods §Observation methods §Experimentation §Research proposal 4 1. Degree of Structure §After Only Design §Before – After Design §Before – After with.
Design Qualitative Research Conclusive Research Design Quantitative Research Causal Research Descriptive Research Research Design Cross Section Design Longitudinal Design Time Wise Variation At one time perception Single Cross Sectional Design Multiple Cross Sectional Design.
Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making.
In this type of studies research objectives and data requirements need to be clearly defined. Conclusive Research Design is typically more formal and structured than exploratory research. It is based on large representative samples, and the data obtained are subjected to quantitative analysis.
Research design can be divided into two groups: exploratory and conclusive. Exploratory research, according to its name merely aims to explore specific aspects of the research area. Exploratory research, according to its name merely aims to explore specific aspects of the research area.Download