Cooperative strategies and strategic alliance of apple inc

The firm competes in all market segments with other players in the industry. Through this intensive growth strategy, Apple views innovation as a critical success factor.

The Imagineering Team at Disney still uses HP platforms in ride creation, animation breakthroughs and improved customer experiences. However, there is usually some disparity as one may have more power partners than another, therefore the relationship is not exclusive.

In particular, the firm achieves more sales by adding more authorized sellers in its current markets. Apple must continually develop innovative products so that the firm always stands out against competitors. In this intensive growth strategy, the firm also develops new products for the mobile market.

The firm is strong in product development through innovation. The experience of MasterCard helps Apple as it works out potential bugs and issues as Apple Pay becomes more prevalent.

The cooperative linkages were made based on strategic objectives, which posed certain risks apart from the expected benefits. The alliance was clearly a strategic one; it benefitted IBM by increasing its customer base, while it enabled Apple to compete with rivals like Hewlett-Packard and Dell, due to the high-performing Intel chip Edwards, Apple implements this intensive growth strategy through innovation in its research and development processes.

For example, Apple reaches to individuals and business organizations through the MacBook product line. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers.

Look at how large corporations have successfully developed strategic alliances to brainstorm how to develop your own. Through Apple Watch, the company develops its reach in the smartwatch market.

Apple Company - Corporate Level Strategy

For example, a tech company can team up with a local puppeteer to create a massive holiday show using technology to sync music and lights to the movements of the puppets.

Apple uses market penetration as its second most significant intensive strategy for growth. With a high rate of innovation and emphasis on excellence in product design, Apple succeeds even with its relatively high selling prices.

Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet. In addition, the company must ensure that it keeps expanding its market reach.

However, to improve performance, the company should emphasize more on market penetration and market development.

Such expansion and business growth are achieved through intensive strategies for growth. For example, the company continues to innovate through products like iPhone, iPad, and Apple Watch.

Strategic alliances are an effective way for a business to build a secondary market or to test a collaborative partnership with another company.

Also, Apple implements the market development intensive growth strategy through novel products. Competitors eventually catch up with new products, so the broad differentiation generic strategy compels Apple to always innovate to keep itself always ahead of competitors.

This generic strategy focuses on key features that differentiate the company and its products from competitors.

Examples of Successful Strategic Alliances

Product development requires that the company must offer attractive products to grow its market share and performance. As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of advantage against other firms like LG, Samsung, and BlackBerry.

Apple has always been a staunch proponent of industrial innovation, and Intel has been the largest chipmaker in the world.The broad differentiation generic strategy has significant implications on Apple’s strategic objectives. For example, to effectively apply this generic strategy, the company must continue emphasizing innovation through research and development.

Home Depot’s Generic Strategy, Intensive Growth Strategies; Toyota’s Generic Strategy. Most commonly used cooperative strategy is joint ventures, equity strategic alliance, and non-equity strategic alliances.

Apple Inc has created lots of strategic alliances and joint ventures by teaming up with organizations like IBM, Nike, and HP.

Jun 29,  · Apple collaborated with the second largest credit card provider in the world, MasterCard, to gain credibility in the merchant services and processing arena. While Apple Pay gets the benefit of MasterCard's reputation, MasterCard gets the cache of being the first to be an Apple Pay authorized option.

Apple-IBM-Motorola (AIM) Alliance Apple's alliance with IBM and Motorola was a business level cooperative strategy in response to the competition posed by the Wintel alliance of Microsoft Windows and Intel.

It can therefore be called a competition response strategy. Ch 9 - Cooperative Strategies. STUDY. PLAY. cooperative strategies are and why firms use them. o One of 3 means firms use to grow and improve performance (mode): thru Internal development, mergers and acquisitions, and cooperation complementary strategic alliance competition response strategy.

An equity strategic alliance may offer Apple the opportunity to obtain additional competencies. An effective way for a company like Apple to accomplish this would be in the form of a joint venture.

Apple’s Generic Strategy & Intensive Growth Strategies

Apple should continue pushing the new line of /5(37).

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Cooperative strategies and strategic alliance of apple inc
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