For example, a company can offer a free product if members of a target market go to a particular survey link to answer questions. Develop Website — The web site should be designed to sell the product s. When developing a strategic marketing plan, organizations will need to determine if and when internet marketing will be utilized.
But it has been analyzed that no such difference exists.
Organizations are able to track the effectiveness of their advertising campaigns by tracking how many people see their ad and how many people visit the site based on a particular ad.
Companies can decide which products are best to sell online. For example, Pepsi and Coke are two of the best know brands in the world, and yet you still cannot order a can of cola from their web sites. Companies have also found the Internet to be an effective communication tool for customers, potential consumers, and other businesses, and the advent of social media further enabled companies to connect and interact directly with consumers.
A very less number of firms are using Internet for the facilitation of relationship or transaction. One of the early mistakes online marketers made was to not fully appreciate, or take advantage of, the unique characteristics of the Internet which make it such a powerful tool.
While there are obvious restrictions as to what offline leisure activities can be replicated online, new functions such as multiplayer Internet games, ranging from bridge, scrabble and traditional board games through to complex 3D games are increasingly more accessible.
The Internet poses both opportunities and threats to the field of marketing. Their size, global position, and complex established distribution chains have limited the extent to which they can direct sell from their web site.
A successful strategy should include a great product, a web site designed to sell, and an outstanding marketing strategy Lowery, n.
With the emergence of the Internet and its associated technology C enabled, screen-to-face interfaces e. Through the use of social media, companies can respond to complaints or other customer concerns quickly and effectively, thus managing their online reputation and establishing rapport with consumers.
If the correlation is found between the size and the age of the firms then it is found that transactional tools are more used in the younger and smaller firms. The possible reason may that smaller firms are at the relative cost risk. The possible reason may that smaller firms are at the relative cost risk.
Some of the unique features of the Internet are: If one area fails, chances of success may be reduced. An online brochure is the most commonly used internet function.
Potential customers will be able to find information such as names and background of the senior management team, investor information, history, and product information. Effective web-based marketing requires organizations to fully explore the following benefits of the Internet and incorporate these features as appropriate into their marketing strategies.
Lowery suggests a three-step process for ensuring the success of an internet marketing strategy.Internet Marketing Research Papers discuss the lack of regulation on the internet, and also looks at new marketing techniques.
Free internet marketing papers, essays, and research papers. STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION Dissertation submitted to D.Y. Patil University, Navi Mumbai, Marketing On Integrated Marketing Communication” Submitted for the Award of Master of Philosophy (M.
Phil) in Business Management at D.
Y. Patil University, The research papers. The internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
This article will focus on Internet marketing and the strategies used to make the efforts successful. The Internet poses both opportunities and threats to the field of marketing. When developing a. UNDERSTANDING CONSUMER ADOPTION OF INTERNET BANKING: AN INTERPRETIVE STUDY IN THE AUSTRALIAN BANKING CONTEXT Journal of Electronic Commerce Research, VOL 7, NO.2, For the purposes of this paper, internet banking includes monitoring accounts, paying bills and transferring.Download