With so few companies to choose from, their power is limited. It was created by eccentric health reformers and is said to be eaten by approximately 80 million Americans every day.
Kellogg, General Mills, Post, and Quaker Oats will continue to dominate the cereal industry for many years to come.
Critics charged the industry with cooperating their strategies and creating a shared monopoly. Recently, it is reported that approximately 1. The structure of the cereal industry is an oligopoly that is made up of 4 large firms and a couple smaller companies.
Breakfast Cereal Market Share Insights Product reformulation, portion sizing, and consumer messaging are among the key areas of focus of the leading players. Moreover, essential vitamins and minerals are also added to them to replace those nutrients that are lost during the process of cooking.
Rising demand for natural nutritional products owing to increasing consumer awareness regarding healthy lifestyles is poised to trigger demand for breakfast cereals in APAC over the forecast period.
While there are only a few major players, these companies have individual brands which compete for very small shares of the market.
This strategy has been pretty unsuccessful thus far though. Because of this, consumers are beginning to rediscover hot cereals. Key participants are engaged in forward and backward integration in the value chain. This will give us a further understanding on not only the market structure but also how this popular breakfast food has been able to dominate the market with four main competitors due to their ability to dish out millions and millions of dollars on advertising.
The smaller companies within the industry are unable to do so for multiple reasons giving the main competitors within the industry an absolute competitive advantage over these smaller scale companies. That means kids who have one bowl of sugar-sweetened cereal per year are adding 1, teaspoons of sugar to their diet.
Emerging economies are witnessing a paradigm shift in the purchasing behavior and eating habits of customers. Yet the FDA has also acknowledged that cereals may contain protein from animal matter from the manufacturing process from insects and even rats as well.
This was in thanks to two people, John Harvey Kellogg and C. If the economy takes a downturn and America faces a depression, consumers are not as willing to put forth the money to purchase goods they may feel are overpriced. Supplier Power Another potential threat to the cereal industry is the power of suppliers.
Growing popularity of on-the-go breakfasts, coupled with surging demand for organic cereals and rising health awareness among consumers, is one of the key trends accelerating market growth. The CPI in was Regional Insights North America dominated the overall market infollowed by Europe.
Roy, Matthew Bytons of Americans chose cereal as their main food to consume for breakfast. E-commerce is emerging as a prominent distribution channel in the global arena. As cereals are considered to offer numerous health benefits and are easy to prepare, they are witnessing augmented demand from consumers worldwide.
Another 1 in 3 say that their cereal goes stale before they can eat it, despite the industry adding flexible and resealable materials to their products to protect their freshness.
This way, cereal producers can do their best to remain competitive in the breakfast foods industry. The number of supermarkets across the globe has witnessed a sharp rise in last few years.
Another major barrier to entry comes from brand recognition.Worldwide, the breakfast cereal manufacturing industry generates about $45 billion in annual revenue, according to Mordor Intelligence. The US, Canada, the UK, and Australia are the largest breakfast cereal markets, according to Euromonitor International.
The cereal industry has a diversified range of products so consumers can easily substitute one type of cereal for another or one brand for another. From the supply-side perspective, boundaries are technological in. Sep 11, · MOM Brands, formerly Malt-O-Meal, has so far been immune to the trends buffeting the rest of the industry; two years ago, it surpassed Post to become the third-largest cereal maker, largely with.
Sweeteners used in the manufacturing of breakfast cereals include malt, which is obtained from barley, brown sugar, white sugar, and corn syrup. A few natural cereals are also sweetened with concentrated fruit juices.
A large variety of flavors is often added, including cinnamon, chocolate, spices, and fruit flavors. Other types of ingredients. In the one-year period ending Nov. 3,the cereal industry was down about % in dollar sales and about 2% in unit sales.
These sales drops have affected companies across the board, including giants like Kellogg, General Mills, Post, MOM Brands, and.
The cereal industry is an oligopoly with four large companies and a few very small niche companies. The small niche companies hold very little market shares, approximately % inwith the big four holding the other %.Download